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Exterior Services

Exterior Painting Built for Northern Michigan

Substrate-specific systems engineered for our climate.

Spray + backbrush application and moisture defense — your home's exterior deserves more than just a coat of paint.

Methodology

The Exterior Process

01

Architectural Audit

We evaluate every exterior surface — substrate type, existing coating condition, moisture indicators, UV exposure patterns, and repair needs. Cedar, masonry, composite, or fiber cement — each gets a documented assessment.

02

Foundation Logic

Sanding, scraping, and filling aren’t just steps — they are the foundation. We document every prep task in your scope so you know exactly what’s happening under the topcoat. No shortcuts, no surprises.

03

Back-Brushing

Every coat is manually integrated into the surface grain through spray + backbrush technique, ensuring maximum adhesion and a uniform editorial finish that holds up to Northern Michigan weather.

Surfaces We Specialize In

Fiber Cement (HardiePlank)

Alkaline-resistant primer, spray-applied topcoat with backbrush for full profile penetration.

Wood Siding & Trim

Moisture management is critical. Penetrating primers for bare wood, bonding primers for previously painted.

Engineered Wood (LP SmartSide)

Factory-primed surfaces need proper adhesion prep. Sand, spot-prime, two full topcoats.

Masonry & Stucco

Breathable, elastomeric coatings that flex with seasonal movement. Crack repair first.

Metal (Gutters, Flashing, Railings)

DTM primers for adhesion on aluminum, steel, and wrought iron. Rust conversion where needed.

Composite & PVC Trim

Low-porosity surfaces that need bonding primers and specific topcoat chemistry.

Property Protection Protocol

Landscape Coverage

Full drop cloth and plastic protection for all plantings, beds, and lawn areas.

Hardscape Masking

Decks, patios, walkways, and driveways covered before any spray work begins.

Fixture Protection

Windows, doors, light fixtures, and hardware masked with precision tape and plastic.

Modern Transparency

Your Project, Visible

Every exterior project comes with access to your private client portal. Track progress, view daily photos, review your scope, and access your touch-up reference — all from your phone.

Exterior Prep Phase

On Schedule

75% complete

Power wash complete
Scraping & sanding complete
Caulking & priming in progress

Product Highlights

SW Emerald Exterior

Self-priming acrylic latex with advanced UV and moisture resistance. Our standard for most siding applications.

SW Latitude Exterior

Designed for extreme weather exposure. North-facing and lake-facing elevations where moisture stress is highest.

Substrate-Specific Primers

Every surface gets a primer engineered for its material — alkaline-resistant, penetrating, bonding, or DTM.

“The attention to our Tudor trim was remarkable. Every reveal, every profile — handled with precision. The exterior looks better than when the house was built.”

— Architectural Homeowner, Alpena
★★★★★
2-YR

Limited Warranty

Labor & Application

Built to Last. Backed to Prove It.

Every exterior project comes with a 2-year warranty on labor and application. When prep is done right, failures are rare — but we back it regardless.

Let’s talk about your project

Schedule a video walkthrough from the comfort of your home, or book an in-person consultation.